2.1 Welcome email/ Credit approval

Sample email 2.1 is written to welcome and establish credit terms with the customer. Best-practices:

• Be warm and clear – remember this is the first email which the customer is going to receive
• Clearly specify the credit terms with details such as <due-dates>, early payment discounts, service charges for late payments
• Attach the credit policy

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2.2†Request for trade reference

Sample email 2.2 is written to get credit information from trade references Best-practices:

• Clearly specify the required information from the customer
• Remind the customer to attach the required document
• Clearly redirect the customer by providing link to the portal

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2.3†Request for bank reference

Sample email 2.3 is written to get credit information from banks. Best-practices:

• Request for all the information required from the bank
• Clearly mention that the customer?s credit application has been attached for their reference
• Specify the link where they can fill in the information
• Provide a link to the portal to upload the bank reference document

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2.4†Collateral certificate renewal

Sample email 2.4 is written to remind the customer to renew the collateral certificate before the expiry date Best-practices:

• Clearly inform about the expiry of the previous document
• Clearly spell out the date by which the certificate will expire
• Remind the customer to attach the required document

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2.5 Tax certificate renewal

Sample email 2.5 is written to remind the customer to renew the tax certificate before the expiry date Best-practices:

• Clearly inform about the expiry of the previous document
• Clearly spell out the date by which the certificate will expire
• Remind the customer to attach the required document

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2.6 Credit information letter

Sample email 2.6 is written requesting the customer for some additional credit information required to complete the credit application Best-practices:

• Clearly specify the credit information that you require
• Redirect them to the portal to fill in the details

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2.7 Refusal of credit extension

Sample email 2.7 acknowledges the request for a credit extension by the customer, but then informs the customer why it cannot be set up Best-practices:

• Inform about rejection of credit extension
• Clearly specify the reason for rejection of the customer?s request
• Call out for the total value of the outstanding or past-due invoices
• Offer convenient payment options
• Attach the original invoices to avoid further to and fro in requesting invoice information

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2.8 Credit limit upgrade

Sample email 2.8 is written to inform the customer regarding the extension of their credit limit Best-practices:

• Clearly mention the existing credit limit
• Specify the extended credit limit
• Offer reaching out directly to you

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2.9 Blocked order

Sample email 2.9 is written when the customer?s order gets blocked due to outstanding payments Best-practices:

• Use this as a polite reminder regarding the approaching credit limit
• Include the details of the invoices, amount and promised payment date
• Offer convenient payment options
• Attach the original invoices to avoid further to and fro in requesting invoice information

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2.10 Sales notification (Internal)

Sample email 2.10 is written to the sales team regarding new customers and extended credit limit for existing customers Best-practices:

• Clearly specify the account name
• Clearly Specify the corresponding updated credit limit

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